Becreative Marketing was looking to brand their detachable sunglasses brand, Snaps. I lead the creative team to come up with a logo that spoke to what Snaps was- a simple, high quality sunglasses brand that showed in the brandmark that the arms of the glasses could snap on and off with ease. We felt like the brand book should speak to those that would wear the sunglasses and chose vibrant colors that would speak across all audiences and gear the brand towards both the adventure seekers of the world and those who just wanted to switch it up and have a little fun.
